Our Story

Brand Proposition : Economic empowerment

Brand Values

  • Respect – to all communities and individuals, regardless or identity or socioeconomic status 
  • Accountability – to our borrowers, partners, and ourselves. Honesty and transparency are embedded in accountability 
  • Innovation – finding new ways to bridge financing gaps, whether through in person initiatives or community partnerships, or through financial technology with our proprietary software E1L 

·                    

Brand Personality: 

  • Friendly/accessible  
  • Professional  

·                    

Brand Drivers:  

  • Only CDFI in CA with certified Tagalog speakers  
  • Over 20 years in the community, having physical and virtual presence in both SoCal and NoCal 
  • Only CDFI with proprietary software technology allowing for fully virtual loan processing 

Brand Vision

To create a future where economic opportunity is universally accessible and equitably distributed.

Brand Mission

(from PCF bylaws): The specific purposes of this corporation are as follows: 

 (1) to be preferred conduit of economic empowerment for low- and moderate-income families and communities. This includes increased sustainable and responsible homeownership for low to moderate income families and technical assistance, marketing and outreach for small business development, minorities and veterans, as well as advocating for low to moderate income communities on a broad range of consumer issues before governmental bodies.  

(2) To support the overall health of low- and moderate-income communities by providing financial assistance and technical support to homeowners, small and minority-owned businesses and organizations in any manner possible, including financially, culturally, physically, through services, loans, grants, investments and by collaborating with other organizations.  

(3) To acquire, own, plan, develop, construct, operate, maintain and improve low-income and affordable residential housing, related facilities, and services for residents of support and create affordable housing, preserve and revitalize communities, and protect and ensure the well-being of the residents. 

Consulting - November 22, 2023

Profitability Enhancement for Retail Chain Strategies

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Advisory - October 03, 2023

Financial Restructuring for Manufacturing Company

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